January — March 2026
A strong quarter of growth, strategic investment, and consistent returns across Google Ads.
Consistent performance across the quarter with February delivering standout returns during a strong DTC sales period.
| Month | Spend | Revenue | ROAS | Conversions | Clicks | CPA |
|---|---|---|---|---|---|---|
| January | $288,078 | $538,815 | 187% | 5,355 | 81,012 | $53.80 |
| February | $208,119 | $730,092 | 351% | 13,404 | 56,523 | $15.53 |
| March | $222,608 | $613,535 | 276% | 5,555 | 64,193 | $40.08 |
| Q1 Total | $718,805 | $1,882,443 | 262% | 24,314 | 201,728 | $29.56 |
February context: Strong DTC sales period leading into Valentine's Day drove exceptional conversion volume and the highest ROAS of the quarter at 351%.
Branded Search continues to be the strongest revenue driver, contributing 63% of all Google Ads revenue in Q1.
| Campaign | Spend | Revenue | ROAS | Conversions | % of Revenue |
|---|---|---|---|---|---|
| Branded Search USA | $189,460 | $1,190,822 | 629% | 14,592 | 63% |
| Branded Shopping USA | $152,948 | $339,758 | 222% | 4,746 | 18% |
| Nonbranded Shopping USA | $140,936 | $154,770 | 110% | 2,867 | 8% |
| NB Search (Lash + Hair + HYDR8) | $21,232 | $11,074 | 52% | 128 | 1% |
| Other (Remarketing, PMax, etc.) | $214,229 | $186,019 | 87% | 1,981 | 10% |
| Q1 Total | $718,805 | $1,882,443 | 262% | 24,314 | 100% |
629% ROAS on $189K spend. The highest-performing campaign by a wide margin. Every $1 invested returns $6.29 in confirmed revenue.
Branded + Nonbranded Shopping combined for 7,613 conversions — capturing product-intent shoppers across Google's product listings.
Google Ads generated nearly $1.9 million in confirmed purchase revenue across Q1, with February alone contributing $730K.
Consistent conversion volume across all three months, demonstrating strong demand capture and efficient audience targeting.
The Valentine's Day sales period combined with strong brand awareness to deliver the best monthly ROAS of the quarter.
Competitive cost-per-click throughout the quarter, with March delivering the lowest CPC at $3.47 as campaign efficiency improved.
Our new team completed a comprehensive account audit and implemented 22 improvements to strengthen performance and set up stronger results going forward.
Aligned all campaign bid targets to confirmed purchase revenue, ensuring the algorithm optimizes for real sales — not inflated signals.
Separated shared budgets so campaigns no longer compete for the same dollars. Each campaign now has dedicated budget allocation.
Identified and removed 44 negative keywords that were accidentally blocking high-intent branded searches, unlocking additional revenue.
Paused campaigns that were spending without delivering returns, redirecting budget toward proven performers.
Removed a duplicate purchase tag that was briefly double-counting transactions, ensuring reporting accuracy going forward.
Implemented hourly ROAS tracking with automated alerts, daily performance reports, and weekend coverage for real-time optimization.
These improvements are already showing results. The most recent trading days show Branded Search trending above 300% ROAS with broader campaign participation in revenue generation.
A phased approach to scaling spend while maintaining strong returns. Each phase builds on the stability of the previous one.
Based on current trajectory and planned optimizations, here's where we project Google Ads performance over the next quarter.
$200K spend at 300% ROAS
Stabilization phase
$360K spend at 300% ROAS
Scaling in progress
$425K spend at 300% ROAS
Full budget deployment
The Q1 baseline of $1.88M in revenue demonstrates strong market demand. With smarter budget allocation and bid optimization, the path to $1.28M/month at full budget is achievable through disciplined scaling.
Q1 2026 Google Ads Performance Review